Júlia Center - Threedimensional Media Façade in Andorra
The headquarter for Júlia Perfume Group is brought to life with the transparent media façade IMAGIC WEAVE® HO. The multidimensional media façade, made of HAVER Architectural Mesh and THT-LED profiles consists of 18 different resolution areas and a high resolution LED-Screen.
The Júlia Perfume Group solely focussed in the perfume sector with a house brand perfume line, perfume shops and beauty centers in various locations in Andorra and Spain. To give the headquarter for Júlia Parfume Group a modern and contemporary look, the architects from OROBITG - Arquitectura & Urbanisme planned a complete redesign of the building.
The aim of this modernization was to convey the exclusive image of the perfume group to the building´s outside. The façade of the Flagshipstore should be developed as an advertising medium to strengthen the customer communication.
“Due to the flexible system by HAVER & BOECKER, the media façade is harmoniously integrated into the existing façade without affecting the view of the building negatively” describes Ciro Orobitg Pérez (OROBITG - Arquitectura & Urbanisme) one argument for the media façade system.